Pavement Management Roadmap - Marketing Plan Final
In 2010, the Federal Highway Administration (FHWA) undertook a study to develop a roadmap for managing pavement assets. Representatives from state highway agencies, metropolitan planning organizations (MPOs), local agencies, universities, industry, technology transfer centers, and FHWA came together at three workshops to identify issues that were precluding agencies from deriving the maximum benefit from their pavement management systems. They identified research, development, and technology transfer activities that should be undertaken to address those issues. Their recommendations were then presented as 47 problem statements in the Pavement Management Roadmap published by FHWA. As a follow-on to that effort, this document presents a marketing plan with a goal to broaden the awareness of transportation stakeholders to the potential the Roadmap projects hold for improving the efficiency and effectiveness of their pavement management practices and to persuade them to advocate for the development and funding of those projects.